Manager Social Media and Marketing

The position is based at our office in Simi Valley, CA, with flexible hybrid and remote work options available.

The Ronald Reagan Presidential Foundation and Institute

The Ronald Reagan Presidential Foundation and Institute (RRPFI) is the sole nonprofit organization created by President Reagan charged with advancing his legacy and principles – individual liberty, economic opportunity, freedom and democracy, peace through strength, and national pride.

A globally recognized nonpartisan organization based in Simi Valley, CA, with a leading policy institute in Washington, DC, RRPFI delivers impactful public affairs programming, policy convenings and projects of national and international significance, and distinctive educational initiatives. In addition, RRPFI sustains the Ronald Reagan Presidential Library and Museum, the largest and most visited presidential library, which routinely hosts major special exhibitions.

An hour from Los Angeles International Airport, RRPFI’s Simi Valley campus sits on 400 acres, serves as the final resting place of America’s 40th President and former First Lady Nancy Reagan, displays a chunk of the Berlin Wall, and houses the plane President Reagan flew as Air Force One to 26 countries. Onsite are the Reagan Center for Public Affairs, Presidential Learning Center, Air Force One Pavilion, and the Reagan Leadership Academy. More information is available at www.reaganfoundation.org.

Position Available

The RRPFI is seeking a passionate digital marketer and skilled communicator with a proven track record in managing and growing digital outreach, including (but not limited to) social media channels, websites, and all relevant content, SEO/SEM strategies and tactics, email and newsletter analytics, and more. This role requires a detailed understanding of publishing tools, analytical tools, and social marketing technology including platforms such as Instagram, YouTube, X, Facebook, and LinkedIn, as well as Salesforce, Canva, Cloud Campaign, and others. The successful candidate will maintain the highest brand stewardship, following RRPFI’s published branding, style guidelines, and ethical standards.

Please note: Only resumes with measurable successes will be reviewed.

Duties and Responsibilities

• Reporting to the Director of Marketing and Communications, and working alongside the Manager, Digital Content, this role will shape, curate, manage and execute a strong social media

• Reporting to the Director of Digital Strategy and Communications, and working alongside the Senior Manager, Content Development and Media Production, this role will shape, curate, manage, and execute a strong social media strategy that aligns with RRPFI’s branding, with emphasis on growing engagement and followers on Instagram, YouTube, X, Facebook, LinkedIn, Threads, and Bluesky.

• Daily content ideation and creation that highlights President Reagan's life and presidency. This includes (but is not limited to):

• Archival photos and videos that bring history to life.

• Tributes to key anniversaries and milestones in President Reagan's legacy.

• Posts that connect President Reagan's timeless values and wisdom to today’s issues in a meaningful way.

• Timely commentary that reflects the Foundation’s perspective on relevant news and events, advancing and promoting President Reagan’s enduring legacy and the principles he championed.

• Understand our target audiences and tailor content to engage, entertain, and inform them, while helping to grow into new markets and channels.

• Launch new digital content on RRPFI website and social channels.

• Write clear, concise, and creative copy for various marketing channels, including our website, email campaigns, social media posts, podcast scripts, and more.

• Work with Chief Marketing Officer, Director of Digital Strategy and Communications, as well as Creative Director to maximize email outreach to constituents by increasing the open and engagement rates.

• Regularly monitor, listen, and respond to social media followers at the right place and time. Repost content from appropriate sources. Engage with subscriber posts, and influencers, as well as utilize research and social listening tools to find like-minded posts on social channels for engagement to grow audiences.

• Monitor SEO, trends, keyword research, google analytics, and web traffic metrics and adjust accordingly.

• With the Director of Marketing and Communications, set Key Performance Indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaigns’ performance against the KPIs.

• Research other company and individual’s content for collaborations, re-posts, and growth.

• Design, create, and manage promotions and social media ad campaigns.

• Develop tactics, plans, and tools that help achieve our business goals.

• Execute social media publishing strategies ensuring that all posts are accurate and on brand.

• Work with our in-house graphic design team to create informative, engaging, and appealing content.

• Analyze trends and leverage social media to align with RRPFI’s growth and the changing digital marketplace.

• Analyze weekly, monthly, and quarterly performance and provide valuable insights, reporting, feedback, and solutions to the Director of Digital Strategy and the CMO.

• Develop and manage daily content for additional social media accounts, including those for the Foundation’s Education Department (Facebook, Instagram, X, and LinkedIn) and the official Nancy Reagan accounts (Facebook and Instagram), ensuring all posts consistently align with the broader mission, voice, and values of the Reagan Foundation.

Qualifications and Requirements

• The successful candidate must be passionate about President Ronald Reagan’s life, legacy, and principles.

• Proven experience and success in driving subscriptions/followers/growth of channels.

• Proven experience in social media research and strategy for outreach and engagement.

• Proven experience in boosting posts – both organic posts and advertising campaigns.

• Proven experience in effective email marketing campaigns.

• Proven experience in launching new content in a digital realm.

• Bachelor's Degree in Marketing, Public Relations, Communications, or related field, or equivalent experience.

• At least 4 years' experience in social media management.

• Proven success in achieving social media KPIs through effective copywriting, community engagement, and paid advertising.

• Exceptional digital copywriting, content creation, and curation skills.

• Ability to align social media strategies with overall business goals, contributing to growth and success.

• Passionate, driven, and eager to make a real impact!

• Ability to successfully organize, prioritize, and manage multiple projects under strict deadlines.

• Analytical ability to collect, analyze, and use social data to drive recommendations and optimizations.

• Candidates with photography and videography skills are preferred.

• Creative mindset and ability to think outside the box to generate innovative content ideas while staying on-brand.

• Ability to work in a fast-moving organization.

• Excellent written and verbal communication skills.

• Highly organized, detail-oriented, and able to meet deadlines in a fast-paced environment.

Our Values

At The Ronald Reagan Presidential Foundation and Institute, we are an ethical, collaborative, and results-oriented team that performs with excellence.  President Reagan’s values are the core of our culture.  You will do well here if:

• You’re always committed to doing what’s right. Act ethically, all of the time.  Take a pause and ask a colleague if you ever have an ethical question.  Treat sensitive or confidential information with the requisite care and discretion.

• You become the colleague we all want to have. Treat everyone with respect.  Ask for help when needed and give help when asked.  Take initiative, anticipate needs and improve continuously.  We are all stronger and better together.

• You engage in sustained excellence. Be committed to doing the best job possible.  Always keep in mind that our mission is to advance the legacy and values of President Ronald Reagan and are therefore held to the highest standards.

• You collaborate and communicate. Share ideas, listen to understand, and speak up when you disagree.  Providing constructive feedback is always OK and will help us to achieve better outcomes.

Salary and Benefits

• This is a full-time salaried position.

• This position comes with superb, market-beating benefits, including paid vacation, a health/dental plan, and a generous 403(b) retirement plan.

• The position is located onsite at our office in Simi Valley, CA, with hybrid or remote options available with advance approval.

Work Environment/Physical Demands

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

How to Apply

Please provide a resume and a thoughtful cover letter (including salary history) to cmo@reaganfoundation.org with the position title in the subject line: Manager, Social Media and Marketing. Please no telephone calls.

The Ronald Reagan Presidential Foundation and Institute is an Equal Opportunity Employer.